The evolution of two increasingly intertwined categories.
Streetbees' latest whitepaper provides a deep dive into how the global Covid-19 pandemic has impacted beauty and skincare habits, including:
- Spending changes and how this translates into in-the-moment usage
- How lockdown and staying in the home has impacted consumers' confidence in their looks
- What the continual merging of these two categories mean for brands and where the opportunities lie
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