A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy
Behavioral health tactics used by pharmaceutical marketers have come a long way in recent years, Medical Marketing & Media's Kevin McCaffrey finds. Read these four case studies of the novel approaches used by pharmaceutical brands to change behavior.
- Using Gamification to Reinforce Healthy Behaviors
- Combating "Automatic Thoughts" to Create Long-Term Habits
- Creating Empathy and Understanding through VR and AR
- Developing Problem-Solving Skills to Drive Adherence