There are good offers and bad offers. Know the difference.

Mark Dilatush and Howie Horrocks, of New Patients Inc., discuss where, when, and how to use offers as a call to action in their marketing.

Listeners will learn:

• Choosing the right half of the dental market
• Opportunity Costs
• Give them more than one reason to choose you
• How offers can be damaging
• Use offers to drive volume. Delete offers to drive revenues
• It’s all about “which moms?”
• There’s an opening for you!

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