Best Practices for Apparel Sizing for Brands and Retailers
Apparel brands can benefit enormously from a meaningful sizing strategy to scale their business, attract and retain more customers, increase AOV and conversion, and significantly reduce return rates to improve revenue. This guide provides an actionable outline around supercharging sizing, the steps to implement it, and the metrics for success.
Fit is a core component and essential consideration for any brand manufacturing and selling apparel (for example, fashion apparel, uniforms, sportswear, underwear, and hosiery). Customer body shapes and sizes can differ significantly, and a good product fit leads to higher conversion, better customer satisfaction, greater revenue, fewer returns, and less excess inventory.
