Best Practices for Programmatic Audio
The Keys to Optimizing Your Digital Audio Advertising. More people are consuming audio content today than ever before. As social distancing, lockdowns, and work from home protocols became the norm over the past few years, entertainment like podcasts or music streaming services have drastically risen in popularity.
For marketers, programmatic audio presents a golden opportunity to get in front of an engaged audience in a new way. But how do you get started with programmatic audio? And how can you be sure your audio ads are performing effectively?
Our team of campaign strategists have created a guide of best practices to help you make sense of programmatic audio. Topics covered include:
- Targeting options on programmatic audio campaigns
- Creative considerations
- Audio best practices
- Ways to expand your audience
