The Internet has opened up a shopper’s paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe — from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad?

To answer this question, we commissioned a consumer study, conducted by Ipsos Research in the US and Australia and Censuswide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.

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