Beyond The Hype: Applying Social & Behavioral Data To B2B Marketing
This paper describes how social & behavioral data can be gathered and used for effective B2B marketing, and also presents a step-by-step actionable methodology for deploying this data at your firm.
Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.
Social and behavioral data can help solve this challenge. With the right mix of social media and behavioral data sources, B2B marketers can:
– Segment prospects more effectively
– Craft better content offers aligned with personas
– Analyze campaign results and improve ROI
You’ll also learn how to put new these marketing insights to work, and what steps to take to build your own social and behavioral data strategy.
About the Author:
David M. Raab is the Owner and Principal at Raab Associates, Inc, a consultancy specializing in marketing technology and analytics. He has more than thirty years experience as a marketer, consultant, author and analyst.
About the Sponsor:
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. As a data-driven marketer, Tony primarily focuses on demand generation and lead nurturing at Mintigo.
