Ecommerce, buying and selling online, is one of the fastest growing sectors of the retail economy.

But if selling online is so great, why do so many etailers fail? Why are some websites more difficult to navigate than the autobahn on a Vespa? Finding a shopping cart that works for business objectives can be similarly harrowing.

Whether you’re a very small business selling paper mache statues of James Bond, or a multi-national corporation offering wholesale products to distributors, the capabilities an ecommerce cart must address through or via the cart include:

• Acquiring new customers.
• Displaying products/services.
• Processing orders and payments.
• Rate increases or decreases.

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