Ecommerce, buying and selling online, is one of the fastest growing sectors of the retail economy. But if selling online is so great, why do so many etailers fail?

A series of in-depth conversations with industry insiders culminated in this brief, which identifies how companies can frame questions to more quickly and affordably get going and succeed online. These four key questions are:

1. What does your company need a shopping cart to address?
2. How important is product catalog to your larger ecommerce goals?
3. How can shopping cart software address abandoned shopping carts and increase customer satisfaction?
4. Does the shopping cart support core business functions and help ecommerce merchants comply with applicable local, state, and federal regulations?

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