A guide for retailers on how to best allocate budget and goals among digital marketing channels, including paid search, social, product listing ads and more.

With more channels, stronger competitors and fickle consumers, figuring out where to push your products and how to allocate your budget can seem like a guessing game.

Is your current digital marketing strategy guiding your decisions on budget, reach and goals for your business? Or is it on the rocks?

This eBook from ChannelAdvisor will walk you through:

• The five stages for building the foundation of your digital marketing strategy
• The difference between intentional demand and latent demand to help determine your channel mix
• Channel mix scenarios
• And more!

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