In recent years, cold calling has become synonymous with rejection and failure.

In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals say it’s what they dislike most about their jobs.

However, there is also strong evidence which points to the contrary – 78% of decision-makers have taken an appointment or attending an event as a result of a cold call.

What’s the verdict? The cold call still works. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.