Competing with Big Tech

Competing with Big Tech

4 Strategies to Win More Sales

While anti-trust investigations may signal fairer policies for publishers in the future, for now, they are still in an odd “frenemies” relationship with Google. 

But the media attention surrounding Big Tech presents an opportunity for ad sales teams to point out the biggest differentiators between their publication and Big Tech. 

w aaaa13051 - Competing with Big Tech

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