Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download this white paper and discover the preferred alternative for 77% of consumers.

An independent survey of US consumers reveals people’s aversion to registering online, which translates into website conversion problems. A reported 86% said they’d rather leave your site, go to a different site or never return to a site than create a new account.

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