Content Grows Up: How to Align Your Teams to Achieve Your Content Strategy
To create better customer experiences, big companies often wind up spending millions developing, translating, distributing, and promoting their content. The problem is that most of them never see a return on their investment.
Active Content Governance has emerged to address this problem. It’s a systematic approach to:
- Capturing and digitizing your company’s content strategy
- Measuring your current content status
- Actively guiding content creation to achieve your stated goals
- Improving overall performance over time
Interested in learning more about Active Content Governance and why it’s become a competitive advantage for brands like VMware, IBM, Facebook and Google?
Download the playbook!
