Content Marketing for Financial Services
A hands-on guide to effective content marketing for financial service industries
The financial services industry represents some of the most important consumer industries in the marketplace, including personal finance, insurance, retirement planning, and loan and debt management. It touches the lives of millions. It’s also very complex. As a marketer, this presents an incredible opportunity for you to bridge a large information gap between industry and consumer and help real people make some of their most important life decisions.
But this complexity, increased regulation, the fintech boom and dramatically shifting customer expectations have been a recipe for frustration among financial service marketers. Working in a data-heavy, highly regulated industry, marketers often have a hard time engaging new customers, effectively building loyalty with current clients and sharing a compelling brand story.
In this eBook, we’ll outline
- Key challenges financial service marketers face
- Digital marketing trends shaping the landscape
- Content marketing tactics that help engage, inform and inspire
