Using data collected from 96 marketing practitioners as part of Aberdeen’s pending Content Marketing and Management study, this Analyst Insight examines the incremental improvement in key marketing conversion metrics.

Adoption of content marketing is no longer measured by if, but by its impact on marketing results. In highly competitive markets, firms know that they must not only compete on a strategy, talent, service, and product excellence but, on the ability to engage buyers with highly informative or highly entertaining content (and sometimes both). But what is the measurable business value of content marketing and, more importantly what is the value of doing content marketing right?

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