Crack the Crowdfunding Code
"The success of a peer-to-peer fundraising event depends on the quality of the organization’s relationships with its volunteers." -2017 Peer-to-Peer Fundraising Study
INSIGHTS ON HOW TO CRACK THE CROWDFUNDING CODE:
- Teach volunteers how to fundraise like a pro
- Cheer fundraisers on and provide incentives
- Remind volunteers to thank and acknowledge their donors
- Enhance crowdfunding efforts with a campaign thermometer
EMPOWER LOYAL FUNDRAISING ADVOCATES:
- One of the most valuable steps toward achieving campaign success is recruiting 8-10 of your most loyal fundraising volunteers prior to launch.
- These fundraisers will act as the leaders and advocates of your campaign, and can also help recruit new donors and volunteers.
- Setting them up with their own crowdfunding page makes it possible for your campaign to quickly establish momentum and raise awareness.
STATS:
- 1/2 – Over half of people who receive an email about a crowdfunding campaign make a donation
- 150% – Crowdfunding campaigns with personal videos raise 150% more than those without videos
- 75% – Of nonprofits reported that they reward or recognize their volunteers based on their fundraising level
- 126% – Crowdfunding campaigns get 126% more donations when fundraisers update supporters
- 3x – Campaign fundraisers raise 3 times more if they update supporters every 5 days
- 35% – There’s an average of a 35% increase in giving when a crowdfunding thermometer is used
- $167 – The average event donation size is $167 when text to give and a live thermometer are used
Download our Crack the Crowdfunding Code Infographic to see even more tips and tricks
