Create a Mobile Ready Customer Service Strategy

Twenty years ago, mobile devices were just getting started. In fact, back in 1995 only one percent of the population had access to a mobile device. Today, there are over 5.2 billion mobile phone users comprising 73 percent of the global population.1 Mobile devices now have an impact on just about every part of our daily lives — from communication and social interaction to mobile commerce. To say that mobile is a trend is an understatement. The rise of mobile is fundamentally changing the way we interact — and is spawning a whole new generation of technology, applications and businesses.