Creating a Customer Experience for Millennials
Millennials spend $500 Billion each year (Accenture), are a growing presence in the workforce and they place a premium on experiences.
74% of Millennials would switch to a different retailer or brand if they had a negative customer service experience. [Source: ICSC]
In order to create raving fans from your Millennial base it's important to focus on a few things.
This eBook will take you through how and why it's important to create experiences for different demographics. The keys include
1. Be Authentic
2. Show, Don't Tell
3. Work Around Their Schedule
4. Speak Their Language
5. Know Your Audience
