How organizational culture can add competitive value for long-term success.

Michigan Ross professors Dave Ulrich and Wayne Brockbank discuss the why, what and how of culture as an emerging HR agenda. The paper includes research results based on 1,500 organizations, highlighting the role HR professionals can play in creating an organization’s culture. Topics include:

• The impact of competencies vs. departments on business results
• A three-stage evolution of defining culture
• A five-step process for creating or changing an organization’s culture

Download the white paper to learn more about how an organization’s culture can turn external promises into internal employee engagement and organizational action.

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