Vericast’s 2024 Restaurant TrendWatch explores today’s most critical restaurant dining trends, providing a complete view of the current industry landscape you can use to build loyalty.

With menu prices climbing and the simple joy of eating out becoming more of a luxury for consumers, it’s clear that sticking to the old ways of marketing won’t cut it anymore. It’s time for a change — a shift toward embracing the tools and insights that the digital age offers. Vericast’s 2024 Restaurant TrendWatch report dishes out insights on:

• Pricing pressures
• Diner priorities
• The appeal of deals and discounts
• The role of AI in restaurant marketing
• Properly leveraging media channels, and much more

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