Avoid wasting resources on strategies and messages targeted at the wrong audience.

The best communication begins with understanding what makes your prospects tick. If you don’t do this, the rest of your marketing doesn’t much matter. This white paper from an industry leader in online demand management lays out tried-and-true insights into audience identification and segmenting. It covers a step-by-step guide on how to:

• Uncover the key attributes of your most valuable customers
• Create buyer personas to help focus your marketing efforts on finding more of them
• Avoid wasting valuable resources on messages that won’t work

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