Learn the groundwork to a successful YouTube ad campaign, the ideal targeting techniques to maximize your budget and the eight metrics to analyze to determine campaign performance.

Advertising on YouTube packs a powerful punch, increasing brand interest by 13%. This guide — designed by a global team of YouTube advertising experts — provides all the insights you need to get started.

You will learn how to:

• Lay the groundwork for a successful YouTube campaign.
• Optimize your ads with expert tips around targeting and more.
• Analyze your campaign by looking at eight essential metrics.

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