Demand Generation: Building a predictable marketing pipeline for sales success
Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer.
As demand generators we are being tasked with the mandate of building a predictable pipeline that results in long term business. If you don’t know how to do that, this guide will be your new best friend:
- The three essential components of optimized Demand Gen
- How to ensure a smooth handover process
- What is standing in the way of good Demand Gen
