A Recording from WardsAuto’s AutoTech: Electrification Conference

• What is the evolution of design as automotive moves into an electric future?  Where does human centered design fit within this evolution, to enhance both customer experience and optimum EV performance? 
• Is designing for a digital experience different than designing for a physical experience — and how does the move to electrification impact both paths?  
• Should automakers be focusing on establishing native electric platforms or modifying the structures of their current ICE range to supplement EV design requirements and customer experience? 

Featuring:

1. Carly Price, Director, North America Digital Platformed Experiences, D-Ford, Ford Motor Company 
2. Drew Winter, Principal Analyst – Cockpit of the Future, Wards Intelligence 

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