In an increasingly digital world, nonprofits need to become accessible via phone, computer and tablet.

Online and mobile giving options can cultivate more enduring relationships between donors and Nonprofit organizations — the kind that can produce larger gifts and repeat giving. On the back end, Nonprofits can glean valuable data and reporting to help shape campaigns, optimize channel outreach and maximize gift giving. An integrated software solution brings greater insight and helps make better campaign development decisions.

Recent studies show that direct mail campaigns that tie in a corresponding digital campaign receive an exponential increase in response rates. Leading organizations look to digital to:

• Optimize donor communication preferences that increase conversion rates
• Provide personalized experiences that increase the likelihood of giving
• Increase donor retention rates and convert more first-time donors into recurring donors
• Streamline the process of mailing or writing checks, or filling out pledge cards at events

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