Digital Transformation and Brand Protection
Critical strategies to combat brand infringement in a digital, mobile economy.
In an increasingly digital world, brand protection professionals need to fight a new breed of bad actors who are adept at using modern digital marketing methods. Modern brand protection techniques and technology are key requirements for successfully battling infringement.
Our e-guide helps you:
- Align your brand protection efforts with your company’s digital transformation strategy.
- Identify the composition of today’s digital attacks – and the bad actors behind them.
- Implement a four-pronged approach to defeating organized networks of brand abusers.
