This guide will help Salesforce users learn how to set up an AdWords campaign and track ROI data.

Optimizing campaigns based on ROI allows B2B marketers to make decisions based on what drives revenue rather than what drives leads. This guide is for B2B companies investing in PPC who want to optimize campaigns based on lead to revenue tracking information.

Getting end-to-end lead tracking information has been difficult for B2B marketers due to long sales cycles and lack of integration between Google Adwords and CRM’s like Salesforce.

Table of Contents

1. Understanding The Basics
2. Research Great Keywords
3. Create Relevant Campaigns
4. Bidding Appropriately
5. Using Ad Extensions
6. Convert on Landing Pages
7. Connect Your Data To CRM Opportunity Records
8. Build ROI Reports in Salesforce
9. Optimize Based on ROI

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