Effectively Bridging the Mobile/Desktop Divide
The tactics app marketers need for success in a multi-channel world.
2014 marked the first year that consumers used smartphones and tablets more—194 minutes per day—than laptops/desktops and television. And despite 76% of all online transactions beginning on mobile, it receives just 4% of all advertising dollars. The reason? Many brands are unsure how to engage with customers on mobile. Bridging the Desktop/Mobile Divide, the latest eBook from Fiksu, delves into the benefits of cross-device re-targeting and offers strategies and tactics to overcome the challenges perplexing app marketers.
