Email and Social Media Marketing: How to Leverage Engagement to Drive ROI
Although email is still the number one digital marketing channel for most marketers when it comes to ROI, social media is clearly the winner in terms of audience engagement.
With so much marketing power behind both channels, it would make sense to integrate the two more often to create stand-out, cross-channel experiences. But true integration of social into email is still missing.
Movable Ink surveyed over 100 professionals to find out how they are using social and email in their marketing campaigns – and the results were surprising. This eBook touches on:
- How brands are using social media and email
- Which channels have helped businesses reach their goals
- Top challenges they face and insight into how to address these challenges
