The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes.

With social media efforts taking an increasingly important role in the business, CIOs have an ideal opportunity before them: Demonstrate their ability to evolve by facilitating the organization-wide adoption of social media in a secure, compliant manner.

This white paper from Hootsuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms to:

• Facilitate the organization-wide adoption of social media in a secure, compliant manner.
• Consolidate social content and channels for improved access control.
• Minimize risk while leveraging social media to improve customer service, market products and services, and gather customer feedback.

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