Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group — “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

In this eBook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

·         How consumer expectations of personalized shopping experiences are increasing

·         How customer-centric marketing impacts purchase intent

·         What marketers can do to neutralize the key factors contributing to site and cart abandonment

·         What consumers tell us about why they do purchase and do not purchase

·         What consumers do next when they do not purchase

·         Consumer willingness to share data to improve their shopping experience

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