The Customer’s Pre-Purchase Journey is Quicker Than You Think

Fuel Cycle commissioned a nationally randomized sample response from across the country to map the insurance buying process. We charted the customer journey from pre to post-purchase and uncovered key insights on how age, income level, and outside factors influence how people purchase insurance. This report focuses on four core industries: health, auto, property, and life. Download the report to discover: 

• How customers research and decide on an agency
• See which channels are most used to purchase insurance
• Recognize why customers decide to switch carriers
• Uncover customer satisfaction levels

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