Everything You Ever Wanted to Know About Contextual Marketing
Digital marketing is broken – whether you have recognized it or not.
Like the majority of people, you’re used to ignoring banner ads, video ads, and sponsored search results with such precision that they’re practically invisible – and if you do it, you can bet your customers are doing it as well. But, it doesn’t have to be this way. If you want to engage customers, you have to become relevant to them. Stop marketing solely based on the brand message or product; take the individual’s context into perspective. Enter contextual marketing.
Contextual marketing is all about creating content that’s both useful and engaging for customers in the moment. Download this eBook to learn all about contextual marketing, brands that do it right, and how your marketing can benefit from it as well.
