B2B commerce has been reshaped by B2C's quick and efficient buying journeys. Buyers prefer to self-serve, but B2B's nuances and complexities can be tricky. That's why creating consistently high-quality buying experiences, across all touchpoints, is critical for digital business leaders.

This Forrester report guides B2B commerce businesses in navigating the shift to a more digital-first, dynamic buying journey — an omnichannel digital strategy that serves customers where they are and when they're in need.

Read this Forrester report to understand:

• Common reasons why omnichannel commerce strategies fail
• Key considerations for your B2B digital strategy
• Seven steps to successful omnichannel commerce