Fundamentally Changing How Products are Presented at Tradeshows
Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award.
The Challenge: To convey product features and benefits in a compelling way that converts marketing communication into sales transactions — without having the physical product present.
The Solution: The Kaon v-OSK®
The Results:
- Globalcomm (NXTcomm) Best in Show Winner
- Eliminated the need for physical products at tradeshows
- 85% reduction in recurring product shipping costs per year
- Recouped over 800 hours of onsite product assembly and labor costs per year
- Decreased travel expenses and support staff at events
- Realized ROI within months of implementation
- Repurposing 3D models for training, field sales and certification
![IDC 260x320 - [IDC] Kasikornbank Scores High on Stability as It Innovates, Stays Agile](https://www.paperpicks.com/wp-content/uploads/2021/02/IDC-260x320.png "[IDC] Kasikornbank Scores High on Stability as It Innovates, Stays Agile")
