The challenge of providing individualized attention increases in complexity as today’s connected shopper’s path to purchase runs across multiple channels.

Retailers are facing fierce competition from online-only stores, and brick and mortars are actively seeking personal ways to win loyalty from their multichannel customers. But do they have the tools to recognize their customers across channels and keep them coming back?

Get this Retail Pro white paper to discover:

• Top tools retailers use to personalize the customer experience
• Online-inspired tactics to keep your customers shopping with you
• How retailers are empowering shoppers to create their own in-store experience

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