Getting Started with Integrated Marketing For Dummies
Use integrated marketing to unify your campaigns and create a seamless customer experience
Integrated marketing delivers a holistic approach that involves a variety of marketing tactics, strategies, and channels to target your customer where they are. An integrated campaign requires all aspects of a plan to work together to create a seamless experience for your audience, and when done correctly, it can build trust between you and your intended audience.
Using consistent messaging across channels is a key feature to making this strategy a success. It’s all about creating a unified message or campaign that informs your customers and provides a consistent brand experience.
