What is attribution management, and why does it matter for your marketing?
In today’s multimedia world, it can be difficult for marketers to determine exactly which messages affect final purchasing decisions. Realistically, consumers’ decisions are influenced by a number of factors–not one simple message. Media attribution illustrates the entire sales funnel to show how effectively marketing channels are functioning, both individually and collectively.
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Learn how to make better use of your marketing dollars by examining the purchase process from initial engagement all the way through to conversion.