Cable operators are moving quickly to seize the opportunity to o er services to subscribers who require 'always on' mobile connectivity. Mobility is now viewed across the sector as a required complement to fixed services and a strategic component that affects loyalty. Mobile service operators (MSOs) already understand Wi-Fi®, but creating a branded mobility experience as an extension of existing fixed services is the new challenge. This implies building quality into wireless connectivity, leveraging wireless assets for new revenues and ensuring a place in future value chains. This paper discusses these three aspects and offers ideas and solutions that will help cable operators hone their mobility strategies for the near to mid-term.