Growth of a Fee For Service Dental Practice in a Competitive Market
A dental marketing case study.
Problem:
Dr. Henkel is operating a fee for service practice in a competitive Boston suburb. He had spent several years working with different marketing companies simultaneously, which led to frustration trying to effectively manage different marketing techniques. At the end of the day, he wanted to attract higher quality new patients.
Solution:
We brought all of Dr. Henkel’s marketing efforts under one roof, which allowed us to effectively coordinate and focus his marketing efforts. We created an appropriate online/offline budget, focused on delivering the right message, built an SEO optimized website, utilized online scheduling, review and reputation management software.
Result:
Dr. Henkel’s practice grew to the point that it now requires two doctors and operates mostly as a FFS dental practice in the suburbs of Boston!
