The leading consumer electronics brand leverages AI digital sales assistants to simplify and personalize the digital customer journey.

With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their diverse and discerning audience to quickly discover and choose the perfect products for their needs.

The company deployed a range of interactive digital sales assistants that engage visitors early in the customer journey and lead them to the ideal Canon product based on their unique needs. 

Using the SMARTASSISTANT platform Canon was able to quickly provide customers with AI assistants in product categories such as printers, scanners, cameras, and lenses.

Benefits:

• High uptake and strong engagement, with 13% of Canon’s total web traffic using digital sales assistants and a 50% assistant completion rate on average
• Roll out of digital sales assistants to Canon’s multiple regional brand websites in 52 countries
• 67% of assistant users click through to a product details page
• 70% of assistant users look up vendor websites to complete a purchase

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