How can you combine different marketing techniques in B2B?
The new Marketing mix for B2B
Buyers are today educating themselves towards informed purchase decisions and will rarely engage directly with sales. This puts pressure on marketing departments to step up with content, inbound strategies and lately, account-based marketing initiatives.
In this Whitepaper, we analyze different techniques on how to adapt to the customers buying process and create one engagement process, continuously tapping into where the customer is in their buying journey.
