How Consumer Electronics Brands Are Shifting Strategies to Compete in The Engagement Economy
Sonos, Microsoft, Samsung, JBL, and Canon are just a few of the many global brands embracing the Engagement Economy.
To win the battle for customers, consumer electronics brands have to engage consumers on a personal level based on a deeper understanding of their needs, habits, feelings and purchase motivations.
Download this whitepaper to learn which strategies consumer electronic brands execute to better engage with today’s consumers in order to drive brand preference, sales and loyalty.
