Research shows the CEOs now perceived as being most successful are no longer those who focus on profit, but those who are seen as being the most supportive of their people, customers and communities.

• We looked at how business’ most influential figures have been handling COVID-19. Our CEO Leaderboard ranks the FTSE 100 CEOs based on how perceptions of them have shifted throughout the pandemic across digital, social and media landscapes. This study includes:
  • A full ranking of the FTSE 100 CEOs according to perception
  • The methodology
  • Prevailing industries and corresponding rankings
  • Key actionable takeaways to be applied to any leadership communication strategy
  • Examples of standout successful moments
• By downloading this study, you see as the next and future phases begin, the voices who communicate meaningfully and authentically will stand out. Learn from those who are doing it well — and more importantly — who are not.

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