How do you reach buyers in the new B2B landscape?
Become a successful salesperson in the new B2B landscape
Buying behavior in B2B has changed dramatically in the past decades. Buyers are less inclined to take unqualified meetings with sales reps and it can be hard to reach decision makers on the phone. Instead, they are doing considerable research on their own before reaching out to vendors.
How can you a vendor and salesperson adapt to this change in buying behavior? In this white paper, we analyze the changes that impact sales engagements and how you can adapt and succeed in the new B2B landscape.
