How Freshworks Increased Response Rates and Shortened Sales Cycle by Adding Personalized Videos from Hippo Video
Learn how Freshworks increased their response rates by 3X with Hippo Video
Freshworks, is a SaaS unicorn with over 100,000 customers worldwide. While its initial target market was primarily SMBs, it wanted to break into the mid-market and enterprise space with account-based selling. The sales and marketing team quickly realized that the traditional "spray and pray" approach wouldn't work for these huge accounts; they needed to take a hyper-personalized approach to win such deals.
The team decided to experiment with videos to build meaningful connections with their prospects and improve engagement. The sales team had been running an outreach campaign with 14 touchpoints that included emails, phone calls, Linkedin, and direct mails. The team substituted the crucial touchpoints with authentic and hyper-personalized videos.
Results:
The net result was a 3X increase in their response rates and a 66% increase in the number of leads from the target accounts.
• 3x increase in response rates
• 200% increase in the number of leads
• 40% shorter sales cycle
