How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your data into a compelling story, and explain it in a way that your colleagues and C-Suite will understand. In this eBook we explore the many ways to measure the value of Employee Advocacy. Regardless of your department, the use case, or the stage of the program it is critical to measure and adapt in order to be successful.
