Data science enables marketing organizations to consolidate and extract insights from all their data regardless of format, recognize patterns in that data, and predict future behavior to build real- or near real-time personalization campaigns at scale.

In this ebook, you'll learn how your marketing team can harness data science to:

– Collapse data silos to enable a 360-degree view of customers
– Provide fast, scalable access to data by supporting concurrent workloads
– Build efficient data pipelines to improve speed to insight and reduce complexity
– Future-proof your infrastructure to support a variety of tools, libraries, and frameworks without replatforming
– Embed data scientists in business teams to improve exposure to real-world business problems
– Attract and retain premier data science talent
– Download our ebook, How Marketers Can Harness Data Science to Enable Personalization at Scale, to learn more.