How Often Should You Mail Prospects?
Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results.
They have to create multiple mailings that make money over time. Why don’t companies keep those cards and letters coming? Because printing costs are high and postage these days is murder. But that shouldn’t stop you from mailing aggressively if you’ve got a well-targeted list and a compelling offer. If you’re happy with your list, offer and creative, take that mail piece and press repeat! OK.
So you’ve bought into the idea of mailing prospects or customers more than once. How should you go about handling your remailing efforts? Here are four ideas for you to consider.
